Sky believes it is important that the programmes it makes feel representative for all its viewers. That’s why it is continually challenging itself to increase diversity on and off screen with Sky Sports and Sky News playing leading roles. Sky has also announced new targets to improve the representation of black, Asian and minority ethnic (BAME) people across its entertainment channels, working with the independent production sector to seek out and nurture new talent. These build on Sky’s company-wide commitment to diversity, including the Sky News work placement scheme, which is only open to people from a BAME group or from economically disadvantaged backgrounds.
Sky is the UK and Ireland’s leading home entertainment and communications company, with around 40% of homes choosing Sky for its range of TV, broadband and home telephony services. Sky is the UK’s biggest investor in television content, investing more than £2.6 billion a year in its channels, with around two-thirds of Sky’s content spend invested in the UK. Sky also offers its customers innovative ways to watch, whether that’s Sky+; Sky Go on the move; or HD and 3D. Sky is also the UK’s fastest-growing home communications company.